UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

o

Rule 13d-1(b)

x

Rule 13d-1(c)

o

Rule 13d-1(d)

CUSIP No.: 58403M102

1

Names of Reporting Persons
I.R.S Identification Nos. of above persons (entities only)

China Dongxiang (Group) Co. Ltd.

2

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)

x

(b)

o

3

SEC Use Only

4

Citizenship or Place of Organization
Cayman Islands

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With

5

Sole Voting Power
0

6

Shared Voting Power
35,380,806 Ordinary Shares, including 6 Ordinary Shares and 35,380,800 Ordinary Shares represented by 1,010,880 American Depositary Shares, each representing 35 Ordinary Shares (“ADSs”).

7

Sole Dispositive Power
0

8

Shared Dispositive Power
35,380,806 Ordinary Shares, including 6 Ordinary Shares and 35,380,800 Ordinary Shares represented by 1,010,880 ADSs.

9

Aggregate Amount Beneficially Owned by Each Reporting Person
35,380,806 Ordinary Shares

10

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)  o

11

Percent of Class Represented by Amount in Row (9)
8.0%*

12

Type of Reporting Person (See Instructions)
CO

CUSIP No.: 58403M102

1

Names of Reporting Persons
I.R.S Identification Nos. of above persons (entities only)

Brilliant King Group Ltd.

2

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)

x

(b)

o

3

SEC Use Only

4

Citizenship or Place of Organization
British Virgin Islands

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With

5

Sole Voting Power
0

6

Shared Voting Power
35,380,806 Ordinary Shares, including 6 Ordinary Shares and 35,380,800 Ordinary Shares represented by 1,010,880 ADSs.

7

Sole Dispositive Power
0

8

Shared Dispositive Power
35,380,806 Ordinary Shares, including 6 Ordinary Shares and 35,380,800 Ordinary Shares represented by 1,010,880 ADSs.

9

Aggregate Amount Beneficially Owned by Each Reporting Person
35,380,806 Ordinary Shares

10

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)  o

11

Percent of Class Represented by Amount in Row (9)
8.0%*

12

Type of Reporting Person (See Instructions)
CO

Item 1

(a)

Name of Issuer:
Mecox Lane Limited

(b)

Address of Issuer’s Principal Executive Offices:
22nd Floor, Gems Tower, Building 20

No. 487, Tianlin Road

Shanghai 200233

People’s Republic of China

Item 2

(a)

Name of Person Filing:
This Schedule 13G is being filed on behalf of the following persons (each as a “Reporting Person” and collectively as the “Reporting Persons”):

(i) China Dongxiang (Group) Co. Ltd

(ii) Brilliant King Group Ltd

(b)

Address or Principal Business Office or, if none, Residence:
China Dongxiang (Group) Co. Ltd

Building 21, No.2 Jingyuanbei Street,

Beijing Economic-Technological Development Area,

Beijing 100176

People’s Republic of China

Brilliant King Group Ltd

Building 21, No.2 Jingyuanbei Street,

Beijing Economic-Technological Development Area,

Beijing 100176

People’s Republic of China

(c)

Citizenship:
See Item 4 of the attached cover pages.

(d)

Title of Class of Securities:
Ordinary Shares.

(e)

CUSIP No.:
58403M102

Item 3.

If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

(a)

o

Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);

(b)

o

Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);

(c)

o

Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);

(d)

o

Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C 80a-8);

(e)

o

An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);

(f)

o

An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);

(g)

o

A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);

(h)

o

A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);

(i)

o

A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);

(j)

o

A non-U.S. institution in accordance with § 240.13d–1(b)(1)(ii)(J);

(k)

o

Group, in accordance with § 240.13d–1(b)(1)(ii)(K). If filing as a non-U.S. institution in accordance with

§ 240.13d–1(b)(1)(ii)(J), please specify the type of institution:____________________________

Not applicable as this Schedule 13G is filed pursuant to Rule 13d-1(c).

Item 4.

Ownership

Pursuant to an option letter agreement dated as of February 28, 2011, among Maxpro Holdings Ltd., Ever Keen Holdings Ltd. and Brilliant King Group Ltd., Brilliant King Group Ltd. was entitled to acquire 18,306,117 Ordinary Shares of the Issuer from Maxpro Holdings Ltd and Ever Keen Holdings Ltd before March 25, 2013. However, as of March 25, 2013, the Reporting Persons determined not to exercise such options, which resulted in a decrease of the Reporting Persons’ beneficial ownership of the Issuer’s Ordinary Shares.

The Reporting Persons also sold 5,138,420 Ordinary Shares represented by 146,812 ADSs through open market transactions in 2013.

As a result of the foregoing, the following information with respect to the ownership of the Ordinary Shares of the Issuer by the Reporting Persons is provided as of December 31, 2013:

Reporting Person

Amount
beneficially
owned:

Percent
of class:

Sole power to
vote or direct
the vote:

Shared
power to
vote or to
direct
the vote:

Sole power to
dispose or to
direct the
disposition of:

Shared power
to dispose or to
direct the
disposition of:

Brilliant King Group Ltd.

35,380,806

8.0

%

0

35,380,806

0

35,380,806

China Dongxiang (Group) Co. Ltd.

35,380,806

8.0

%

0

35,380,806

0

35,380,806

Brilliant King Group Ltd. is the record owner of the Ordinary Shares reported as above. China Dongxiang (Group) Co. Ltd. is the sole shareholder and owner of Brilliant King Group Ltd. and, accordingly, may be deemed to beneficially own the Ordinary Shares reported herein as a result of its direct or indirect power to vote or dispose of such shares.

Item 5.

Ownership of 5 Percent or Less of a Class.

Not applicable

Item 6.

Ownership of More than 5 Percent on Behalf of Another Person.

Not applicable.

Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person.

See Exhibit A.

Item 8.

Identification and Classification of Members of the Group

See Exhibit A.

Item 9.

Notice of Dissolution of Group.

Not applicable.

Item 10.

Certifications

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the Issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

Date: January 28, 2014

CHINA DONGXIANG (GROUP) CO.LTD

By:

/s/ Chen Yihong

Name: CHEN Yihong

Title: Director

BRILLIANT KING GROUP LTD

By:

/s/ Chen Yihong

Name: CHEN Yihong

Title: Director

CHINA DONGXIANG (GROUP) CO.LTD

By:

/s/ Chen Yihong

Name: CHEN Yihong

Title: Director

BRILLIANT KING GROUP LTD

By:

/s/ Chen Yihong

Name: CHEN Yihong

Title: Director